FREE Google Project Management Certification

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Are you a student with a zest for mastering the digital universe?

Do you daydream about making big waves in the online marketing sphere? If you’ve nodded ‘yes’ to either, it’s your lucky day!

Developing talent for in-demand jobs

GOOGLE Project Management CERTIFICATE

Google Career Certificates are taught and developed by Google employees working in these fields; they are hands-on, practical, and rigorous. Google Career Certification courses give learners the skills they need to apply for more than 2.4 million in-demand jobs with a median salary of $76,000+.

These training courses span the fields of Cybersecurity, Data Analytics, Digital Marketing & E-Commerce, IT Support, Project Management, and User Experience (UX) design.

A Google Career Certificate can be completed in under 6 months at a suggested pace of 10 hours a week or less. 75% of certificate graduates report positive career outcomes (e.g., new job, promotion, or raise) within six months of completion.

The Google Project Management Certificate teachers learners how to manage projects efficiently and effectively, using traditional and agile methods.

College students can earn a recommendation of 9 college credits for completing the Project Management Certificate, that’s an
equivalent of 3 college courses at the bachelor’s degree level.

This certificate program is for anyone who wants to enter the field of Project Management; no prior experience or specific
knowledge is required.

Google career certification success stories

FAQs

The GOOGLE Digital Marketing & E-commerce
Certificate Prepares Learners for IN-DEMAND
Jobs, Such as:

Project Manager

A Marketing Coordinator is a professional responsible for aiding in the creation and execution of marketing strategies and campaigns, including activities like advertising, public relations, social media, content creation, and event planning. They work in collaboration with marketing team members and other departments to ensure cohesive and successful promotion of the company’s brand, products, or services, and they analyze campaign data to enhance future marketing initiatives.

Project Assistant

An E-commerce Associate is responsible for managing and optimizing online sales platforms to enhance the shopping experience, including product listing, inventory management, and customer service. They analyze sales data, monitor market trends, and collaborate with marketing teams to implement promotional strategies, aiming to boost online sales and improve customer satisfaction.

Scrum Master

A Paid Search Specialist focuses on managing and optimizing pay-per-click (PPC) advertising campaigns to increase visibility and drive targeted traffic to a company’s website. They research keywords, set up and monitor ad campaigns across search engines, analyze performance data, and adjust strategies to improve click-through rates, conversions, and return on investment.

Technical Project Manager

A Paid Search Specialist focuses on managing and optimizing pay-per-click (PPC) advertising campaigns to increase visibility and drive targeted traffic to a company’s website. They research keywords, set up and monitor ad campaigns across search engines, analyze performance data, and adjust strategies to improve click-through rates, conversions, and return on investment.

Project Coordinator

An Email Marketing Specialist designs and implements email campaigns to promote a company’s products or services, focusing on crafting compelling content, segmenting audiences for personalized engagement, and maintaining the email database for compliance. They analyze performance metrics to refine strategies, collaborating with marketing and sales teams to align email initiatives with broader marketing objectives and enhance customer interaction.

Program Manager

A Media Planner is a professional who devises strategies for where, when, and how often a brand’s advertising should appear to maximize engagements and reach target audiences effectively. They analyze data on different media channels, including digital, print, television, and radio, to recommend the best platforms for advertising campaigns, ensuring optimal use of the advertising budget for maximum impact.

Project Analyst

A Digital Marketing Specialist develops and implements online marketing strategies to promote a brand, product, or service across various digital channels, including social media, email, search engines, and websites. They utilize analytics to measure campaign success, optimize digital marketing efforts for maximum engagement and conversion, and stay abreast of digital trends to ensure strategies remain effective and innovative.

Project Success Awaits: Google Project Management Certificate Advantages

Upon finishing the Google Project Management Certificate program, graduates will have acquired the following competencies:

Comprehensive Project Mastery

Acquire the expertise to lead both agile and traditional projects from the ground up, ensuring seamless execution from start to finish.

Versatile Management Toolkit

Gain access to an extensive collection of templates and tools designed to navigate various project scenarios effectively, covering all critical elements such as schedules, budgets, and requirements.

Leadership and Organizational Insight

Develop a deep understanding of organizational structures and business processes, alongside mastering the art of effective communication and leadership styles tailored to diverse team environments.

Pathway to PMI Certification

Achieve over 100 hours of project management education, directly contributing to the prerequisites for prestigious PMI credentials, such as the CAPM® certification, at an exclusive, discounted rate.

Course Overview

01

Course 1

Foundations of Project Management

02

Course 2

Project Initiation: Starting a Successful Project

03

Course 3

Project Planning: Putting It All Together

04

Course 4

Project Execution: Running the Project

05

Course 5

Agile Project Management

06

Course 6

Capstone: Applying Project Management in the Real World

The Complete Course Content Breakdown

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 285 Videos

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152 Readings

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245 Quizzes

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89 Hands-on Activities

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32 Discussion Prompts

Course 1 — Foundations of Project Management

In this course, we cover foundational project management terminology and learners gain a deeper understanding of the role and
responsibilities of a project manager.

We also introduce the kinds of jobs learners might pursue after completing this program.

By the end of this course, learners will be able to:

● Define project management and describe what constitutes a project.
● Explore project management roles and responsibilities across a variety of industries.
● Detail the core skills that help a project manager be successful.
● Describe the life cycle of a project and explain the significance of each phase.
● Compare different program management methodologies and approaches and determine which is most effective for a given project.
● Define organizational structure and culture and explain how it impacts project management.
● Define change management and describe the role of the project manager in the process.

SKILLS ACQUIRED:

❏ Organizational culture
❏ Career development
❏ Strategic thinking
❏ Change management
❏ Project management

TOPICS:

★ Embarking on a career in project management
★ Becoming an effective project manager
★ The project management life cycle and methodologies
★ Organizational structure and culture

Course 1 Content Breakdown

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 38 Videos

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24 Readings

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32 Quizzes

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6 Hands-on Activities

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6 Discussion Prompts

Course 2 — Project Initiation: Starting a Successful Project

This course will demonstrate how to set a project up for success in the first phase of the project life cycle: the project initiation phase. In exploring the key components of this phase, we cover how to define and manage project goals, deliverables, scope, and success criteria. We also teach how to use tools and templates like stakeholder analysis
grids and project charters to help set project expectations and communicate roles and responsibilities.

By the end of this course, learners will be able to:

 ● Understand the significance of the project initiation phase of the project life cycle.
● Describe the key components of the project initiation phase.
● Determine a project’s benefits and costs.
● Define and create measurable project goals and deliverables.
● Define project scope and differentiate among tasks that are in-scope and out-of-scope.
● Understand how to manage scope creep to avoid impacting project goals.
● Define and measure a project’s success criteria.
● Complete a stakeholder analysis and explain its significance.
● Utilize RACI charts to define and communicate project team member responsibilities.
● Understand the key components of project charters and develop a project charter for project initiation.
● Evaluate various project management tools to meet project needs.

SKILLS ACQUIRED:

❏ Stakeholder management
❏ Strategic thinking
❏ Business writing
❏ Project management
❏ Project charter

 

TOPICS:

★ Fundamentals of project initiation
★ Defining project goals, scope, and success criteria
★ Working effectively with stakeholders
★ Utilizing resources and tools for project success

Course 2 Content Breakdown

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 35 Videos

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27 Readings

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28 Quizzes

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11 Hands-on Activities

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4 Discussion Prompts

Course 3 — Project Planning: Putting It All Together

 In this course, we explore how to map out a project in the second phase of the project life cycle: the project planning phase. We examine
the key components of a project plan, how to make accurate time estimates, and how to set milestones.

Next, we teach how to build and
manage a budget and how the procurement processes work. Then, we cover discover tools that can help identify and manage different types
of risk and how to use a risk management plan to communicate and resolve risks.

Finally, we explore how to draft and manage a communication plan and how to organize project documentation.

By the end of this course, learners will be able to:

● Describe the components of the project planning phase and their significance.
● Explain why milestones are important and how to set them.
● Make accurate time estimates and describe techniques for acquiring them from team members.
● Identify tools and best practices to build a project plan and risk management plan.
● Describe how to estimate, track, and maintain a budget.
● Explain the procurement process and identify key procurement documentation.
● Draft a communication plan and explain how to manage it.
● Explain why milestones are important and how to set them.
● Explain why a project plan is necessary and what components it contains.
● Make accurate time estimates and describe techniques for acquiring them from team members.

SKILLS ACQUIRED:

❏ Project planning
❏ Strategic thinking
❏ Risk management
❏ Task estimation
❏ Procurement

 

TOPICS:

★ Beginning the planning phase
★ Building a project plan
★ Managing budgeting and procurement
★ Managing risks effectively
★ Organizing communication and documentation

Course 3 Content Breakdown

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 49 Videos

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32 Readings

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43 Quizzes

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15 Hands-on Activities

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6 Discussion Prompts

Course 4 — Project Execution: Running the Project

This course delves into the execution and closing phases of the project life cycle. We cover project tracking and how to effectively manage and communicate changes, dependencies, and risks. We explore how to measure customer satisfaction and implement process improvement techniques.

Next, we teach data prioritization,
how it can inform decision-making, and how to effectively present findings. We also cover team development and explore tools that help facilitate team communication, organize and facilitate meetings, and effectively communicate project updates.

Finally, we cover the project closing process and how to create and share closing project documentation.

By the end of this course, learners will be able to:

 ● Identify what to track in a project & compare varying methods.
● Discuss how to effectively manage and communicate changes, dependencies, and risks.
● Explain key quality management concepts of quality standards, quality planning, quality assurance, and quality control.
● Create continuous improvement and process improvement and describe how to measure customer satisfaction.
● Explain the purpose of and conduct a retrospective
● Demonstrate how to prioritize and analyze data and how to communicate a project’s data-informed story.
● Identify tools that provide effective team communication and explore best practices for communicating project updates.
● Describe the steps of the closing process for stakeholders, the project team, and project managers.

SKILLS ACQUIRED:

❏ Quality management
❏ Strategic thinking
❏ Project execution
❏ Risk management
❏ Project management

 

TOPICS:

★ Introduction to project execution
★ Quality management and continuous improvement
★ Data-informed decision-making
★ Leadership and influencing skills
★ Effective project communication
★ Closing a project

Course 4 Content Breakdown

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 61 Videos

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25 Readings

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54 Quizzes

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13 Hands-on Activities

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4 Discussion Prompts

Course 5 — Agile Project Management

This course explores the history, approach, and philosophy of Agile project management, including the Scrum framework. We cover how to
differentiate and blend Agile and other project management approaches.

We explore Scrum pillars and values and compare essential Scrum team roles. We address how to build, manage, and refine a product backlog, implement Agile’s value-driven delivery strategies, and define a value roadmap.

We also teach strategies to effectively organize the five important Scrum events for a Scrum team, how to introduce an Agile or Scrum approach to an organization, and how to coach an Agile team.

Finally, we cover how to search for and land opportunities in Agile
roles.

By the end of this course, learners will be able to:

 ● Explain the Agile project management approach and philosophy, including values and principles.
● Explain the pillars of Scrum and how they support Scrum values.
● Identify and compare the essential roles in a Scrum team and what makes them effective.
● Build and manage a Product Backlog and perform Backlog Refinement.
● Describe the five important Scrum events and how to set up each event for a Scrum team.
● Implement Agile’s value-driven delivery strategies and define a value roadmap.
● Explain how to coach an Agile team and overcome challenges.
● Conduct a job search for an Agile role and learn how to succeed in an interview.

SKILLS ACQUIRED:

❏ Coaching
❏ Influencing
❏ Agile management
❏ Problem solving
❏ Scrum

 

TOPICS:

★ The fundamentals of Agile
★ Scrum 101
★ Implementing scrum
★ Applying Agile in the organization

Course 5 Content Breakdown

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 51 Videos

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27 Readings

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46 Quizzes

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15 Hands-on Activities

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6 Discussion Prompts

Course 6 — Capstone: Applying Project Management in the Real World

In this course, learners “observe” a project manager in a real-world scenario and complete dozens of hands-on activities.

They develop a portfolio of project management artifacts that will demonstrate the skills they have learned throughout the entire program, such as their ability to manage stakeholders and teams, organize plans, and communicate project details.

These artifacts exhibit their career readiness when applying for jobs in the field. To further prepare for interviewing for project management jobs, learners reflect on past projects, develop an “elevator pitch,” and practice common interview questions.

By the end of this course, learners will be able to:

 ● Analyze project documents to identify project requirements and evaluate stakeholders.
● Complete a project charter and use it as a tool to align project scope and goals among stakeholders.
● Identify tasks and milestones and document and prioritize them in a project plan.
● Define quality management standards and explore how to effectively share qualitative data.
● Demonstrate their project’s impact through effective reporting.

SKILLS ACQUIRED:

❏ Quality management
❏ Stakeholder management
❏ Problem solving
❏ Effective communication
❏ Project management

 

TOPICS:

★ Initiating a project
★ Building out a project plan
★ Maintaining quality
★ Effective stakeholder communication

Course 6 Content Breakdown

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 51 Videos

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42 Readings

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29 Quizzes

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29 Hands-on Activities

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6 Discussion Prompts

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