Multimedia Production
Creative Head
Position: Multimedia Production Coordinator (Email Marketing and Media Planning Focus)
Location: Remote
Duration: Ongoing
Compensation: Open
Description:
Tomkin Outreach’s Work Study Program is seeking college and vocational students to join as a Multimedia Production Coordinator, focusing on Email Marketing and Media Planning.
This role is crucial for aiding local small businesses in crafting dynamic, multi-channel marketing strategies.
You will merge creativity with analytical prowess to enhance customer engagement through tailored email campaigns and well-planned media strategies.
Responsibilities:
- Email Marketing: Develop and execute segmented email campaigns, crafting personalized content to foster engagement and loyalty. Manage email lists for optimal performance and compliance.
- Media Planning: Analyze and select optimal media channels for brand advertisements, including digital, print, television, and radio, to maximize audience reach and engagement. Strategize ad placements based on comprehensive data analysis.
- Content Creation: Lead the creation of engaging, SEO-friendly blog content that reflects the brand’s voice and meets the informational needs of the target audience. Design and distribute newsletters that keep subscribers informed and engaged, driving traffic and sales.
- Collaborate with marketing and sales teams to align content creation and distribution strategies with broader marketing goals, enhancing brand presence and customer interaction.
- Monitor and analyze the performance of content across platforms, using insights to guide future content strategies and improve engagement metrics.
Qualifications:
- Enrollment in a college or vocational program in marketing, business, communications, digital media, or a related field, with a keen interest in digital marketing, email marketing, and media planning.
- Experience with or a strong interest in learning about email marketing platforms, audience segmentation, compliance standards, and performance analysis.
- Understanding of media planning principles, including familiarity with various media channels and the ability to analyze data to recommend effective advertising strategies.
- Exceptional organizational skills, creativity, and analytical thinking, with the ability to manage multiple projects simultaneously and collaborate effectively with team members.
- Strong communication skills and a proactive approach to problem-solving, coupled with a passion for supporting small businesses and contributing to community growth.
Why Join Us?
- Dive deep into the specialized areas of email marketing and media planning, gaining valuable, in-demand skills alongside broader digital marketing experience.
- Play a critical role in the growth and success of local small businesses, directly impacting the economic vitality of your community.
- Receive mentorship from marketing professionals with extensive experience in digital strategies, media planning, and campaign optimization.
- Work in an environment that encourages innovation, strategic thinking, and creativity, with ample opportunity for professional growth and development.
- Join a mission-driven organization dedicated to empowering underserved youth and enhancing the resilience of small businesses through strategic marketing efforts.