Email has been around for such a long time that you might think this type of marketing is outdated, especially with all the new social platforms that have been created.
However, email is still the preferred way to conduct business. Every dollar invested in email marketing generates a $44.25 return on investment (ROI).
And with estimates of email users to reach 4.4 billion by 2024, there is so much room for your brand to build a customer base, widen brand recognition, and increase revenue.
Here are 4 email marketing tips to grow your business:
- Start capturing emails from day one
- Choose the right email marketing software
- The type of emails you send matters
- Write emails that convert
Tip 1: Start Capturing Emails From Day One
Perhaps the most important tip when you are just starting your business is to start collecting emails as soon as possible.
There are many benefits of doing so:
- You can build personal relationships with your subscribers in a private setting. Addressing them with their name and personal message is crucial for building relationships. Your customers will appreciate you creating a personal space for them to discuss issues and ask any questions they may have about your products or services.
- You can target which customers you want to market to. Having an email list makes it easy to write targeted emails depending on demographics like age, gender, occupation, location, or even their activity on your website.
- You own your email list. No one can take that away from you unless the subscriber unsubscribes or stops using that email address. Social media platforms allow you the space and audience to market your brand, but your access to your followers is dependent on the regulations and algorithms of the platform itself. That is not the case with an email list; you can market to them any way you see fit.
Tip 2: Choose The Right Email Marketing Software
Now that you understand why you should be collecting emails from day one, you need to choose the right email marketing software.
There are many to choose from, including:
- Mail Chimp
- ConvertKit
- HubSpot
- Sendinblue
- Constant Contact
One of the deciding factors which will affect which provider you choose is the pricing.
Many providers offer free plans and/or free trials, so you can join and play around with a few before you make your decision.
If you are just starting your business, then it is worth it to get a basic package that includes certain features or number of subscribers until you are ready to upgrade.
ConvertKit, for example, offers a plan for $25/month for up to 1,000 subscribers before you have to upgrade.
Another factor is the user-friendliness of the software, especially mobile friendliness.
A fully functioning mobile-friendly platform will allow you to access your performance data, manage your subscriber lists, create landing pages, and send emails.
Some providers even offer free courses you can take to navigate the software and learn how to write your first campaign.
The third factor in choosing the right provider is its features.
Some features to consider are drop-and-drag tool, email/live chat/phone support, opt-in forms, personalization emails, autoreply, and unlimited contacts and/or emails.
Remember that the number of features offered coincides with the type of plan you have chosen, so if you want more features to streamline your business, then an upgrade is well worth it.
Tip 3: What Type Of Emails To Send Matters
As a business owner, these are some of the most common emails that you will send.
Each serves its own purpose and engages targeted subscribers. There is no cookie cutter way to market via email.
Tip 4: Write Effective Emails That Convert
So, now that you have targeted which subscribers to market to and what type of email to send, the next tip will discuss how to write an effective email that converts your subscribers into customers.
Because that is really the goal – to sell your products or services.
Here are a few tips on how craft the ideal email:
Your subject line matters.
A boring subject line will get trashed really quickly without even being opened. That’s why it is so important that your subject line is effective.
You want to direct them to your website, so including a call to action in the subject line will help them do that. Here are some examples of effective subject lines:
“Download Now! Free mini e-course available!”
“Buy now. Pay later. Now with FREE shipping!”
You can also create a sense of urgency, so the subscriber will be compelled to take action.
Here are some examples:
“Limited Time Only! Your free mini e-course link expires in 48 hours.”
“24 Hour Flash Sale! Select items only $20, + free shipping on $50 or more!”
Personalize your emails.
As previously stated, including their name in the email will score major relationship building points.
You can also thank them for their recent purchase, or if they left items in their cart without checking out, then let them know that you are thinking of them and are willing to assist if they have any questions about any of the products they viewed.
Make sure that the email and the landing page are linked correctly.
If you are marketing one of your products, be sure that when the user clicks the link, they get directed to that specific product page.
You don’t want the user to navigate the site to look for the product; this will increase the chances that the user will give up and leave your site.
Accountability is important here. If your email does not align with your landing page, then subscribers will see it as spammy and might unsubscribe from your list.
And that is the last thing that you want.
Need Guidance?
TomKin Consulting, LLC is a full-service digital marketing agency.
If you need any assistance with web developing, brand management, graphic design, social media management, or content writing, then TomKin Consulting has got you covered.
Sources: Monster Insights, Website Setup
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